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Research



International Journals:

  • Managing initial expectations when word-of-mouth matters: Effects of product value and consumer heterogeneity, European Journal of Marketing, Sangyoon Yi, Jae-Hyeon Ahn, Vol. 51, No. 1, 2017, pp. 123-156.

  • The effect of social and ambient factors on impulse purchasing behavior in social commerce, Jaehyeon Ju, Jae-Hyeon Ahn, Journal of Organizational Computing and Electronic Commerce, Vol. 26, No. 4, 2016, pp. 285-306.

  • The Effect of Repetition in Internet Banner Ads and the Moderating Role of Animation, JooWon Lee, Jae-Hyeon Ahn, Byungho Park, Computers in Human Behavior, Vol. 46, 2015, pp. 202-209.

  • Channel Capabilities, Product Characteristics, and the Impact of Mobile Channel Introduction, Youngsok Bang, Dong-Joo Lee, Kunsoo Han, Minha Hwang, Jae-Hyeon Ahn, Journal of Management Information Systems, 2013, Vol. 30, No. 2, pp. 101-125.

  • Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach, JooWon Lee and Jae-Hyeon Ahn, International Journal of Electronic Commerce, 2012, Vol. 17, No. 1, pp. 119-137.

  • Improving Information Security Management: An Analysis of ID-Password Usage and a New Login Vulnerability, with Youngsok Bang, Dong-Joo Lee, Yoon Soo Bae, Jae-Hyeon Ahn, International Journal of Information Management, 2012, Vol. 32, pp. 409-418.

  • Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection, with Yong-Suk Bang and Dong-Joo Lee, MIS Quarterly, 2011, Vol. 35, No. 2, pp. 423-444.

  • Policy Analysis for Online Game Addiction Problems, with Bongwon Park, System Dynamics Review, 2010, Vol. 26, No. 2, pp.117-138.

  • Reward Systems for Intra-organizational Knowledge Sharing, with Dong-Joo Lee, European Journal of Operational Research, Vol. 180, No. 2, pp. 938-956, 2007.

  • Management of Trust in the E-marketplace: The role of the buyer's experience in building trust", with Myoung-Soo Kim, Journal of Information Technology, Vol. 22, pp. 119-132, 2007.

  • Customer churn analysis: churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry with Sang-Pil Han, and Yung-Seop Lee, Telecommunications Policy, Vol. 30, No. 10-11, P. 552 - 568, Nov-Dec 2006.

  • Balancing Business Performance and Knowledge Performance of New Product Development: Lessons from ITS Industry, with Dong-Joo Lee, Sang-Yoon Lee, Long Range Planning, Vol. 39, No. 5, pp. 525 - 542, 2006.

  • Comparison of trust sources of an online market-maker in the e-marketplace: Buyer’s and Seller’s perspective, with Myung-Soo Kim, Journal of Computer Information Systems, Vol. XLVII, No. 1, pp. 84-94, Fall 2006.

  • Rewarding knowledge sharing under measurement uncertainty, with Dong-Ju Lee, Knowledge management research and practice, Vol. 3, pp. 229-243, 2005.

  • Product and Process Knowledge in the Performance-Oriented Knowledge Management Approach, with Suk-Gwon Chang, Journal of Knowledge Management, Vol. 9, No. 4, pp. 114-132, 2005.

  • Learning from the Failure: Experiences in the Korean Telecommunications Markets, with Myoung-Soo Kim, Dong-Joo Lee, Technovation, Vol. 25, No. 1, pp. 69-82, 2005

  • Bridging telecommunications service: its concept and related management strategy, with Kyoung Cheon Cha, Duk Bin Jun, and Myoung Hwan Park, Telecommunications Policy, Vol. 28, pp. 733-750, 2004.

  • A model for the optimal decision timing using real options approach, with Dong-Joo Lee, and Jae-Han Lee, International Journal of Operation and Quantitative Management, Vol. 10, No. 3, pp. 185-202, 2004.

  • Economic Value Added (EVA) as a Proxy for Market Value Added (MVA) and Accounting Earnings: Empirical Evidence from the Business Cycle, with John J. Kim and J. K. Yun, Journal of Accounting and Finance Research, Vol. 12, No. 1, pp. 40-48, Spring, 2004.

  • Assessing the Contribution of Knowledge to Business Performance: The KP3 Methodology, with Suk-Gwon Chang, Decision Support Systems, Vol. 36, Issue. 4, pp. 403-416, 2004.

  • Managing Risk in a Telecommunications New Service Development Process through a Scenario Planning Approach, with Ann Skudlark, Journal of Information Technology, Vol. 17, pp. 103-118, 2002.

  • Integrated call control in a CDMA cellular system with Chun-Hyun Paik, Co-Whan Jin, and Dong-Wan Tcha, IEEE on Vehicular Technology, Vol. 50, No. 1, pp. 97-108, January, 2001.

  • Value of sequential Bayesian belief revision process in the Action-timing problem, with John J. Kim, European Journal of Operational Research, Vol. 105, No. 1, pp. 118-129, 1998.

  • Decision support for real-time tele-marketing operations through Bayesian network learning with Kazuo Ezawa, Decision Support Systems, Vol. 21, pp. 17-27, 1997.

  • Resolving Conflict of Interests in the Process of an Information System Implementation for Advanced Telecommunication Services, with Ann E. Skudlark, Journal of Information Technology, Vol. 12, pp. 3-13, March 1997.

  • Deciding eligibility for transplantation when a donor kidney becomes available, with John C. Hornberger, Medical Decision Making, Vol. 17, No. 2, April-June 1997, pp. 160-170.

  • Involving patients in the cadaveric kidney transplant allocation process: A decision-theoretic perspective, with John C. Hornberger, Management Science, Vol. 42, No. 5, pp. 629-641, May 1996.

 

Domestic Journals:

  • 연관규칙 마이닝에서의 동시성 기준 확장에 대한 연구, 김미성, 김남규, 안재현, 지능정보연구, Vol. 18, pp. 23-38, 2012.
  • Previous satisfaction and positive word-of-mouth communication as antecedents to purchase intention in transmedia storytelling, Bong-Won Park and Jae-Hyeon Ahn, International Journal of Contents, Vol. 6, No. 4, pp. 90-100, 2010.
  • 디지털 컨버전스에서의 프라이버시 이슈와 프라이버시 침해 우려, 방영석; 이동주; 안재현, Information Systems Review, Vol. 11, No. 2, pp. 91-111, August 2009
  • 인터넷 배너 광고의 시각적 자극 특성이 시각적 주의와 기억에 미치는 영향: 과제와 시각적 복잡성의 조절효과를 중심으로, 마케팅연구, 안재현, 이주원, 변준영, 한상필, Vol. 11, pp. 91-111, 2009
  • 모바일 게임의 시장 성공 요소: 게임 장르별 차이와 출시 시간 경과에 따른 변화, 이상윤, 김문용, 한승돈, 안재현, Information Systems Review, Vol. 10, No. 3, pp. 21-38, December 2008
  • 다속성 효용이론을 활용한 소비자 선호조사, 안재현, 방영석, 한상필, 경영정보학연구, Vol. 18, No. 3, pp. 1-20, 2008.
  • e-마켓플레이스에서의 인지된 위험의 원천과 완화요인, 이상윤, 이동주, 김명수, 이동후, 안재현, Information Systems Review, Vol. 9, No. 2, pp. 41-66, 2007.
  • 가입형 정보통신 서비스의 구매 고객선택 모형, 이동주, 류호철, 안재현, Information Systems Review, Vol. 8, No. 1, pp. 159-179, 2006.
  • 와이브로서비스와 기존 정보통신서비스 간의 대체/보완관계 실증분석, 한상필, 박봉원, 안재현, 김문구, 경영과학 22 2, 35-49, 2005.
  • 온라인상에서의 고객충성도에 미치는 영향에 관한 연구: 포탈사이트를 중심으로, 명수, 안재현, 이영섭, 경영정보학연구, Vol 13, No. 1, pp. 171-195, 2003.
  • 정보통신 서비스의 실패요인: 한국의 텔레콤 서비스시장에서의 실패사례연구, 안재현, 권재원, 김명수, 이동주, 이상윤, 한상필 공저, 한국경영과학회지, 27(3), pp. 115-133, 2002.
  • 실물 옵션을 이용한 최적 투자 의사결정 시기 선택 모형, 이재한, 이동주, 안재현, 한국경영과학회지, Vol. 26, No. 4, pp. 83-97, 2001.
  • 브리징 통신서비스의 경영전략," 차경천, 전덕빈, 박명환 공저, 정보통신정책연구, Vol. 8, No. 1, pp. 21-49, 2001.
  • 위치 기반 무선 인터넷 정보의 가치평가 서비스 제공 전략," 이성재, 이동주 공저, Telecommunications Review, Vol. 11, No. 3, pp. 365-379, 2001.
  • 설문자료를 이용한 국내 PCS 재판매 수요 예측," 전덕빈, 박명환 공저, 산업공학(IE Interfaces), Vol. 13, No. 3, pp. 619-626, 2000.

 

Books:

  • New Media in the Information Society, Nanam Press, with Taiksup Auh, Hyundu Kang, and Jungho Choi, in Korean, 2009.

 

Book Chapters:

  • 미디어 생태계에서의 플랫폼 전략, in the Contents, Communications Books Press, 2013.
  • 신경생리학적 접근으로 콘텐츠 비즈니스, in the Media Eco-System, Communications Books Press, 2011.
  • Consumer preference for new wireless data services, Chapter 15, in the Economics of Online markets and ICT networks, edited by Russel Cooper, Gary Madden, Ashley Lloyd, and Michael Schipp, with Sang-Pil Han, Kyoung-Young Jee and Moon-Koo Kim, 2006.
  • Managing healthcare organizations through the knowledge productivity measurement, appears in the book Chapter 21, Creating knowledge based healthcare organizations, edited by Nilmini Wickramasinghe, Jatinder N. D. Gupta, and Sushil K. Sharma, with Suk-Gwon Chang, 2005.
  • Convergence Phenomenon and New Service Development in the Telecommunications Industry, book chapter in the Global economy and digital society, Chapter 19, edited by Erik Bohlin, Stanford L. Levin, Nakil Sung, and Chang-Ho Yoon, Elsevier, with Sang-Pil Han and Ann Skudlark, 2004.
  • Network Demand Model and Global Traffic Forecasting, appears in the book Chapter 11, Convergence in Communications and Beyond, edited by Erik Bohlin, Karolina Brodin, Anders Lundgren, and Bertil Thorngren, North-Holland, with Banani Nandi, Miklos Vasarhelyi, 2000.
  • Influence diagrams for structuring decisions, Invited paper in the "Industrial engineering applications and practices: Users' encyclopedia", 1999.
  • Decision Support for Real-Time Tele-Marketing Operations through Bayesian Network Learning, Book Chapter, KDD Techniques and Applications, edited by Hongjun Lu, Hiroshi Motoda, Huan Liu, World Science, with Kazuo Ezawa, pp. 317-330, 1997.

 

International Conference Proceeding:

  • Privacy Issues in Digital Media and Their Implications for New Business Models, Ann Skudlark, Youngsok Bang, Dong-Joo Lee, Jae-Hyeon Ahn, 19th European Regional ITS Conference, Rome, Italy, September 2008.
  • Imposing Tax and Rebate Policy for Addressing Game Addiction Problem, Bong-Won Park and Jae-Hyeon Ahn, The 26th International Conference of the System Dynamics Society, Italy, July 20–24, 2008.
  • How can we support and provide value to the legal decision-making?: Application in patent infringement case, Jae-Hyeon Ahn, Yongsuk Bang, Sangpil Han, 9th Decision Analysis Affinity Group (DAAG) Meeting, Palo Alto, CA, USA, March 2007.
  • Impact of Customer Acquisition Channel on High-Tech Services - Using VOIP as an example, 18th European Regional ITS Conference, Istanbul Turkey, September 2007.
  • A Self-Selection Bias in Evaluating Impact of Acquisition Channels on Customer Retention, Sang-Pil Han, Jae-Hyeon Ahn, and Dong-Ju Lee, 16th Annual Frontiers in Service Conference, San Francisco, USA, Oct., 2007.
  • Managing Market-level Expectation of a New Product, Sang-Yoon Lee and Jae-Hyeon Ahn, INFORMS Annual Meeting, Seattle WA, Nov. 2007.
  • How can we measure decision quality?, Jae-Hyeon Ahn, Bang Yong-Suk, INFORMS Annual Meeting, Seattle WA, Nov. 2007.
  • Consumer post-purchase behaviors for VOIP services: From Marketing channels and consumer characteristics perspectives, with Sang-Pil Han, Dong-Joo Lee, Ann Skudlark, Arun Bhattacharyya, Beijing China, , 16th ITS Biennial conference, 2006.
  • Bundling Horizontally Differentiated Products with Complementarity and Substitutability , with Bang,Y.,  D. J. Lee, Pittsburgh USA, 2006 INFORMS Annual Meeting, 2006.
  • Identifying Consumer Segments by Path-Dependent Questionnaire: Experiences in the Korean Wireless Data  Service Market, Jae-Hyeon Ahn, Sang-Yoon Yi, Kyoung-Yong Jee, Moon-Koo Kim, ICT Networks - Building blocks for economic development, ITS Africa-Asia-Australia Regional conference, Perth Austria, 2005.
  • Analysis of Customer Preferences for New Wireless Data Services Using AHP, Jae-Hyeon Ahn, Sang-Pil Han, Moon-Koo Kim, Kyoung-Yong Jee, ICT Networks - Building blocks for economic development, ITS Africa-Asia- Australia Regional conference, Perth Austria, 2005.
  • Effect of Bundling of New Telecommunications Service: A Customer Life-Cycle Perspective, with Ann Skudlark, Wenling Hsu, Lynn Sichel, 15th ITS Biennial Conference, Berlin, Germany, September 2004.
  • Incentive for Service Bundling and Role of Access Charge in the Broadband Internet Access Service Market, with Sung-Hee Shim and Jungsuk Oh, 15th ITS Biennial Conference, Berlin, Germany, September 2004.
  • Empirical analysis of customer churning behavior in the mobile telecommunications industry, Jae-Hyeon Ahn, Sang-Pil Han, Myoung-Soo Kim, Beijing China, 7th International Conference of DSI, 2003.
  • Factors determining the service performance in the telecommunications industry, Jae-Hyeon Ahn, Dong-Ju Lee, and Sang-Yoon Lee             China, Beijing China, 7th International Conference of DSI, 2003.
  • Regulatory policy for the telecommunications infrastructure development, Banani Nandi and Jae-Hyeon Ahn, International Telecommunications Society, 14th Biennial Conference, Serial. 14th, Korea, pp. 33 - 42, 2002, 8.
  • Convergence phenomenon and Service-Network matrix, Sang-Pil Han, Jae-Hyeon Ahn, and Ann Skudlark, ", International Telecommunications Society, 14th Biennial Conference, Serial. 14th, Seoul, Korea, pp. 35 - 55, 2002, 8.
  • Failure case analysis in the telecommunications service market, Jae-Hyeon Ahn, Dong-Joo Lee, and Myoung-Soo Kim, International Telecommunications Society, 14th Biennial Conference, Serial. 14, Seoul, Korea, pp. 37 - 48, 2002, 8.
  • Valuation of Knowledge: A business performance-oriented methodology, Jae-Hyeon Ahn and Suk-Gwon Chang, HICSS, Serial. 35, USA, pp. 1 - 7, 2002, 1.
  • Linking knowledge management activities to business performance, Suk-Gwon Chang, Jae-Hyeon Ahn, International DSI Conference, Serial. 6th, Mexico, 2001, 7.
  • Management strategy for Bridging telecommunications service, Jae-Hyeon Ahn, Kyung Cheon Cha, Duk Bin Jun, Myoung Hwan Park, International DSI Conference, Serial. 6th, Mexico, 2001, 7.
  • Prediction of 1-year Graft Survival Rates in Kidney Transplantation: A Bayesian Network Model, Jae-Hyeon Ahn, Jae-Won Kwon, Yung-Sup Lee, INFORMS-KORMS International conference, Seoul 2000, Serial. 5, Seoul, Korea, pp. 505 - 513, 2000, 6.
  • A Market-oriented methodology for knowledge management, Suk-Gwon Chang and Jae-Hyeon Ahn, INFORMS-KORMS, Seoul 2000 International Conference, Serial. 5, Seoul, Korea, P. 2220 - 2227, 2000, 6.
  • A Decision Model for Investment Timing Using Real Options Approach, Jae-Han Lee, Jae-Hyeon Ahn, INFORMS-KORMS, Seoul 2000 International conference, June 18-21, Serial. 5, Seoul, Korea, pp. 526 - 532, 2000, 6.
  • Selection of Project Initiatives Using QFD: A Case Study in Telecommunications Industry, Kwangjae Kim and Jae-Hyeon Ahn, 26th International Conference on Computers and Industrial Engineering, Serial. 26, Melbourne, Australia, P. 453457 - , 1999, 12.
  • Model development for customer satisfaction improvement projects through Quality Function Deployment (QFD), Jae-Hyeon Ahn and Kwanjae Kim, 5th International Conference of the Decision Science Institute, Serial. 5, Greece, pp. 1780 - 1782, 1999, 7.
  • Telecommunications service development through scenario planning approach, Jae-Hyeon Ahn, Bob Bosteak, Amy Muller and Ann Skudlark, , 5th International Conference of the Decision Science Institute, Serial. 5, Greece, pp. 1948 - 1951, 1999, 7.
  • Network demand model and global internet traffic forecasting, Banani Nandi, Miklos Vasarhelyi, and Jae-Hyeon Ahn, International Telecommunications Society biennial conference, Selected and published as a book, "Convergence in Communications and Beyond by Elservier Science", 2000, Ch. 7., Serial. 12, Sweden, 1998, June.
  • Bayesian network learning model for real-time tele-marketing operations, Jae-Hyeon Ahn and Kazuo Ezawa, 1st Pacific Asia Knowledge Discovery and Data Mining Conference, Serial. 1, Singapore, pp. 317 - 330, 1997, Feb.
  • Negotiation analysis in the implementation process of an information system, Jae-Hyeon Ahn and Ann Skudlark, Annual Decision Science Institute National Conference, Serial. 27, USA, pp. 1045 - 1047, 1996, November.
  • Economic value added, intangible investment opportunities, and R&D-induced cumulative abnormal returns, with John J. Kim, 1997 Annual meeting of the American Academy of Accounting and Finance, New Orleans, LA, Dec. 14-16, 1997.
  • Clear logic of net bad debt estimation in Network Access Interrupt (NAI) operations, presented at the 3rd Annual Decision Analysis Affinity Group Meeting, St. Louis, MO, April 16-18, 1997.
  • Bayesian network learning model for real-time tele-marketing operations, with Kazuo Ezawa, presented at the 1st Pacific Asia Knowledge Discovery and Data Mining Conference, Singapore, Feb. 23-24, 1997.
  • Negotiation analysis in the implementation process of an information system, with Ann E. Skudlark, presented at the 27th Annual Decision Science Institute National Conference, Orlando, FL, Nov. 24-26, 1996.
  • Negotiation analysis in the process of an information system implementation, with Ann E. Skudlark, presented at the 2nd Annual Decision Analysis Affinity Group Meeting, Houston, TX, May 13-15, 1996.
  • Using decision analysis to achieve inter-business cooperation, with Ann E. Skudlark presented at the INFORMS national meeting, Washington DC, May 5-8, 1996.
  • Value of sequential Bayesian belief revision process in the Action-timing problem, with John J. Kim, presented at the 26th Annual Decision Science Institute National Conference, Boston, MA, Nov. 1995.
  • Computer-Aided Decision Evaluation Tool (CADET), 4th annual AT&T software symposium; Software impact on AT&T business, Holmdel, NJ, Oct. 18-19, 1994.
  • Patient preferences, efficiency, and equity in allocating cadaveric renal transplants”, with John C. Hornberger, presented at the 16th annual meeting of the society for medical decision making, Oct. 16-19, 1994. Abstract published at the Medical Decision Making, Vol. 14, No. 4, Oct-Dec. 1994, pp. 433.
  • A model for shared patient decision making in donor-recipient selection for renal transplants” with John C. Hornberger, presented at the 15th annual meeting of the society for medical decision making in Durham, NC, Oct. 24-27, 1993. Abstract published at the Medical Decision Making, Vol. 13, No. 4, Oct-Dec. 1993, pp. 380. Honor Mention.
  • Technology plan and business plan linkage, with G. Ramachandran, presented in the 33th ORSA/TIMS joint national meeting in Los Angeles, CA, Nov. 3-5, 1991.

 

Domestic Conference Proceeding:

  • 인터넷 사용자들의 아이디/패스워드 사용실태에 대한 실증적 연구, 방영석, 이동주, 배윤수, 안재현, 2009 춘계 한국경영정보학회 학술대회, pp. 859-864, 2009 6.
  • 이메일 체널을 통한 고객서비스의 개인화, 한상필, 안재현, 2008 춘계 한국마케팅학회 학술대회, 2008 3.
  • 사회연결망이론(Social Network Theory) 이용한 온라인 게임개발사와 게임 퍼블리셔간의 관계분석, 박봉원, 안재현, 2008 한국경영정보학회 춘계학술대회, pp. 65, 20086.
  • 소비자의 선호컨텐츠와 디바이스를 고려한 차세대 무선인터넷서비스의 소비자 선호분석: 다속성 중요도평가방법을 중심으로, 안재현, 한상필, 방영석, 김문구, 박종현, 2006 춘계 경영정보학회, 2006.
  • 이메일 체널을 통한 고객서비스의 개인화, 한상필, 안재현, 2008 춘계 한국마케팅학회 학술대회, 2008 3.
  • 서비스 사용경험과 가입매체의 정보전달 풍부성이 하이테크 서비스에 대한 가입자의 초기이탈에 미치는 영향, 한상필, 안재현, 이동주, 경영과학회 2006 추계학술대회, 2006.
  • 소비자의 선호컨텐츠와 디바이스를 고려한 차세대 무선인터넷서비스의 소비자 선호분석: 다속성 중요도평가방법을 중심으로, 안재현, 한상필, 방영석, 김문구, 박종현, 2006 춘계 경영정보학회, 2006.
  • Product personalization and price competition: An analytic approach, Joo Lee, Jae-Hyeon Ahn, Young-Seok Bang, 2005 한국경영정보학회 춘계학술대회, 2005.
  • 대체/보완을 고려한 결합상품 출시 유인과 최적 결합상품가격, 방영석, 안재현, 이동주, 2005 한국경영정보학회 춘계학술대회, 2005.
  • Sources of trust toward a market-maker in the e-marketplace, Myoung-Soo Kim and Jae-Hyeon Ahn, 2005 한국경영과학회 춘계학술대회, 2005.
  • 소비자 특성을 고려한 와이브로 서비스 네트워크 투자전략, 안재현, 방영석, 이정훈, 박종현, 추계한국경영과학회, 2005.
  • Determinants of new service performance in the telecommunications industry, 이동주, 이상윤,한국경영과학회/대한산업공학회 춘계공동학술대회, 2003.
  • Performance-Oriented Knowledge Management Methodology, 장석권, 안재현, 한국경영과학회 추계학술대회 논문집, 2002.
  • 이동통신 서비스 산업에서의 유지 이탈고객 특성분석 이탈방지 프로그램 효과분석, 안재현, 김명수, 한상필, 아주대학교, 2002 추계 한국마케팅학회 학술대회, 2002.
  • CUP 차트를 이용한 정보통신 서비스의 동적 경쟁분석, 안재현, 이동주, 김명수, 추계학술대회, 한국경영과학회/대한산업공학회 춘계공동학술대회, 2001.
  • 불확실성 하에서의 신시장 개척을 위한 최적 마케팅 자원배분, 한국경영과학회 추계학술대회, 2001.
  • CUP 챠트를 이용한 통신서비스 실패원인분석, 안재현, 권재원, 김명수; 이동주, 이상윤, 한상필, 대한산업공학회 공동학술대회, 2001.
  • 온라인상에서의 고객충성도 결정요인에 관한 연구, 김명수, 안재현, 한국경영정보학회, 추계국제학술대회, 2001.
  • 고객충성도를 고려한 유지전략 - 국내 유선통신시장을 중심으로, 문정용, 안재현, 한국통신학회, pp. 132-155, 1999.
  • 불확실한 수요와 기술환경을 고려한 가입자망 진화 의사결정모형, 김도훈, 안재현, 차동완, 대한민국, 한국경영과학회, pp. 239-243, 1998.





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