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Lecture



IM503: Statistical Analysis and Decision Modelling:


This course introduces fundamental concepts and applications in business statistics.  From lectures, examples, students will learn the basic subject matter required to understand statistical problems in business. Therefore, this is not to derive mathematical equations for statistics. The major focus of the class will prepare students for other classes with statistical applications in marketing, finance, manufacturing, operation management, and other business analysis. Also, the class will relate the statistical concept with the business analytics and big data applications. During the class, we learn not only statistical concepts, but simulation and decision modeling framework.


 


MGT504: Quantitative Analysis for Management:


This course introduces fundamental concepts and applications in business statistics. From lectures, examples, students will learn the basic subject matter required to understand statistical problems in business. Therefore, this is not to derive mathematical equations for statistics. The major focus of the class will prepare students for other classes with statistical applications in marketing, finance, manufacturing, operation management, and other business analysis.


 


MGT601: Decision Analysis and Its Application:


One of the most challenging task in the modern decision making is the ability to recognize a decision situation, understand its essential features, and obtain insight that makes clear what the appropriate action is and why. Some successful managers seem to have an innate ability to do this, and with hindsight we can sometimes see that their reasoning and choices were really nothing more than common sense. Many of us, however, need assistance in order to identify the decision opportunities we face and develop a clear understanding of the issues. In this class, we will learn how to make a quality decision in the managerial to medical and to personal decision environments involving major uncertainties. It will provide the fundamental framework and approach for the major decisions we will make in our life. Also, we will discover many errors people commonly make when they make decisions intuitively and learn how to overcome these errors.


 


MGT614: Managing High-tech Companies:


This course focuses on the marketing and strategic issues of products and services in the technology-based or high-tech industries. Through many diverse medium, such as regular lectures, business articles and industry news, case analysis, computer simulation, and inviting industry speakers, and term project. A pre-requisite for this course would be an adequate understanding of the principles of strategic management and marketing.


 


IM603: Managing Digital Convergence:

This course deals with the managerial issues in the digital convergence. In the broadly defined media industry, value-enhancing activities happen at four different distinct stages in the value chain: Contents, Portal, Networks, and Devices. Those value chains go through dynamic changes with creative dis-integration and reintegration process of more than two different value chains in the media eco-system. Along the line, class topics are grouped into five major parts: 1) Concept and issues in digital convergence, 2) Business models innovation in digital convergence context, 3) Strategy for contents development and evaluation, such as OSMU, UI/UX strategy, 4) Platform or portal strategy for IT, media, and contents industries, 5) Digital convergence of IT with other industries with high-tech strategy implication.




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